The first major Google Core Update of 2025 has officially rolled out—and it’s already making waves across the SEO landscape. As with previous updates, the goal is to improve the quality of search results. But this time, the focus is sharper than ever on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), alongside page performance and content authenticity.
What’s New in 2025?
AI-Generated Content Detection
Google now uses more advanced methods to identify AI-generated content. While AI tools like ChatGPT or Gemini are common in content creation, Google is favoring human-reviewed, high-quality content with clear author credentials.Page Experience Matters More
Core Web Vitals are still relevant, but user behavior metrics—like bounce rate and engagement time—now carry more weight.Local Search Revamp
Local businesses may notice changes as Google has restructured how it displays map and location-based results, favoring relevance and trust indicators like reviews.
Who’s Affected?
Affiliate-heavy websites and thin content blogs may see ranking drops.
Sites with well-structured, credible, and user-focused content are likely to benefit.
Local businesses might see volatility in map listings and local packs.
What Should You Do?
Audit your site’s content for expertise and uniqueness.
Improve author bios, citations, and visual trust signals.
Enhance your site speed and mobile usability.
Use structured data (Schema.org) to help Google understand your content.
Final Thought
This update emphasizes quality over quantity. If your site provides real value to users, you’re already on the right track. Still unsure? It’s the perfect time to book an SEO audit.